Why is it that young adults still prefer Printed Books vs eBooks ?

Today’s young adults are always up to date on the newest fads, knowledge of the best apps, and latest viral videos – thanks to the extended reach of the technologically advanced world we now live in. However, recent research shows that one trend that hasn’t quite become so popular is the transition from traditional print books to eBooks. According to a recent survey from The Guardian[1], 62% of young adults’ ages 16-24 years old prefer traditional books over electronic books. This statistic may seem very surprising to many given the constant rate of change in taste in today’s popular culture, the pace at which young people are exposed to the latest trends, and how quickly they adapt to it and make it their own.
Now you may be wondering; how is this possible in today’s culture? Well, according to Luck Mitchell of Agency Voxburner – his research suggests that these young adults prefer print media as they feel there is more emotional and monetary value that can be extracted from hardcopy books as oppose to eBooks. Additionally, individuals from this group also indicated that they prefer to physically hold the product, as their mobile or tablet devices restrict product utility, packaging preferences, resale value and ease of sharing.

Another striking statistic lies in young adults’ preference in physical vs. virtual products; where most youngsters prefer hard copy versions of newspapers, magazines, movies, etc. Although both mediums serve their purpose of conveying a story and message through words, the emotional attachment to print books far outweighs the convenience of eBooks. Readers who pride themselves on their vast book collections tend to lean towards the side of printed books, as there is mere satisfaction in looking at a packed bookshelf. Therefore, the physicality of owning printed books as oppose to having them stored electronically in one

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place – although quite convenient, loses some of its pizazz to these avid readers.

All in all however, although eBooks represent another facet of where the world of technology is headed, it is important to note that not every new trend will be replacing the value of traditional media such as printed books.

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